Cost Per Lead Explained:
Find Out How Much Your Leads Should Cost
Gain critical insights into optimising your marketing budget and discover how much each channel—like Meta, Google, and listing portals—should be costing you, with data-driven strategies tailored for property campaigns.
Figuring out the actual cost per lead (CPL) is key to getting the most out of your marketing budget. Whether you’re marketing multi-residential towers or residential estates, not knowing if your campaigns are hitting the right CPL can mean overspending or missed opportunities.
This guide will walk you through what affects CPL, share average benchmarks by channel, and give you practical tips to fine-tune your campaigns. With these insights, you can make smarter marketing decisions and get the best value for your budget.
what is cost per lead (CPL)?
Understand how CPL is calculated and why it’s essential for your marketing success.
key factors affecting CPL
Learn how market competition, ad quality, and audience targeting impact your cost per lead.
CPL benchmarks by channel
Discover average CPLs across major marketing channels like Facebook, Instagram, Google Ads, and listing portals such as REA and Domain.
optimising your CPL
Get actionable tips for reducing your CPL and maximising your marketing budget.
structuring your campaign
Follow a step-by-step guide to building a buyer journey that drives leads from awareness to decision-making.
gain critical insights into optimising your marketing budget with data-driven strategies tailored for property campaigns.
Benefits of Downloading the Document
maximise your budget
Learn how to allocate your marketing dollars where they will have the most impact.
data-driven decisions
Access detailed average CPL benchmarks across channels such as Facebook, Instagram, Google Ads, and real estate listing portals to measure and improve your campaign effectiveness.
stay competitive
Understand how market trends and audience targeting can give you an edge in property development marketing.
expert tips
Gain practical advice from marketing professionals on optimising your campaigns to achieve the best lead generation results.
