You’ve seen it every year.  Mid December rolls around and property marketing goes quiet.  Ads are paused. Campaigns are frozen. Budgets are held until “everyone is back in January.” But here’s the twist most developers overlook. The Christmas period is one of the highest attention, lowest competition windows of the entire year. Buyers are relaxed. They’re scrolling more than usual. They have time to browse listings, think about lifestyle changes and daydream about the ki

Meta has officially overhauled how campaigns run – and it’s a game-changer for property marketers.   Their new campaign system, called Andromeda, shifts the focus from manual targeting to creative-led performance. In short, the way you structure, run, and optimise Meta ads is now completely different.   Here’s what’s changed and why it matters

You’ve got leads coming in. People are submitting forms. The enquiry spreadsheet is growing. Tick, tick, tick. But what happens next? If your leads are sitting untouched in a generic list with no structure, no segmentation and no follow-up, then you’re not building a database. You’re just hoarding contact details.

Slick animations. Cinematic transitions. Videos that autoplay in 4K. It all looks impressive. But if your project website is slow, confusing or doesn’t push buyers to take action, then you’ve paid for a digital sculpture not a sales tool. In this blog, we’ll unpack why visual flair means nothing without conversion strategy, and what actually makes a property project website perform.