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You’re Getting Leads But They’re Not Buying. What’s Going Wrong?
You’ve ticked the boxes.
Ads are running.
Enquiries are coming in.
Website traffic’s solid.
But the sales team is quiet… too quiet.
If you’re getting leads but not seeing the contracts, it’s time for a hard truth:
It’s not the leads it’s what happens after they land.


Most Project Websites Lose Buyers in Under 3 Seconds
Three seconds.
That’s how long you have to grab someone’s attention before they bounce.
And in the world of off-the-plan property, if your website doesn’t hook fast you’ve already lost the sale.
Because buyers aren’t browsing.
They’re scanning.
They’re judging.
They’re clicking “back” if your site doesn’t instantly deliver clarity, confidence, and a compelling reason to stay.


Your Brochure Looks Slick But It’s Not Converting
You’ve got the glossy paper.
The renders are crystal clear.
The floorplans are sharp.
And the copy? Very "premium lifestyle opportunity.”
So why aren’t buyers biting?
Here’s the uncomfortable truth: Great design doesn’t always mean great performance.
If your brochure is all polish and no persuasion, it’s just a fancy handout that ends up in someone’s boot, or worse recycling.


Selling the Invisible: How to Market Projects Before They’re Built
There’s no building. No streetscape. No finished landscaping. Just a block of dirt, some DA documents, and a dream.
And yet—you’re expected to sell it.
Welcome to the beautiful chaos of off-the-plan marketing, where your job is to make the intangible feel irresistible.
The good news? You don’t need bricks to build belief.
You need the right story, visuals, and digital journey to turn nothing into need-to-have.


Marketing Without a DA? It’s Risky But Done Right, It Can Work
If your plan is to “start marketing once the DA’s approved”… hate to break it to you, but you’re already behind the smarter developers.
Because in 2025, the real race starts well before the green light.
The most successful off-the-plan campaigns are building interest, gathering leads, and warming buyers months before the display suite even exists.
And if you're sitting on your hands waiting for paperwork, you're giving your competitors a massive head start.


Good-Looking Branding Isn’t Enough: It Has to Sell, Too
Let’s be honest—your branding looks sharp.
Nice clean logo. Elegant colour palette. Serif fonts that scream "premium." Moodboard? Chef’s kiss.
But here’s the kicker:
Is it helping you sell real property to real buyers… or just impressing your designer?
Because in the world of off-the-plan marketing, brand identity isn’t just about aesthetics—it’s about conversion.
And if your brand isn’t pulling its weight in the sales funnel, you’ve got a problem that no Pantone sw


Buyers Aren’t Ghosting You—Your Follow-Up Is Letting Them Drift
You get the enquiry. Name, email, mobile—they’re keen.
And then... nothing. Silence. Like they disappeared into thin air.
It’s easy to blame the buyer:
“Time-wasters.”
“Just looking.”
“Must’ve bought elsewhere.”
But here’s a better question:
Did your follow-up do enough to keep them in the funnel?
Because if you’re not actively nurturing leads—chances are, they didn’t ghost you.
You just weren’t memorable enough to stay top of mind.


Pretty Feeds Don’t Sell Property: How to Make Social Content That Actually Drives Enquiries
Let’s be blunt: your Instagram feed looks amazing. Clean grid. Luxe renders. Drone footage. Neutral tones. #Goals.
But… when was the last time it actually generated a qualified lead?
If your social strategy is all vibe and no value, you’re not alone. Most off-the-plan campaigns treat social media like a digital lookbook instead of a conversion tool.
And while great design is important—it’s not what moves property.


Why Your Google Ads Are Burning Budget (And How to Fix It Fast)
If you’ve ever looked at your Google Ads dashboard and thought, "That’s a lot of clicks for not a lot of leads…” You’re not alone.
Plenty of developers are spending thousands on digital ads, only to see… tumbleweeds.
The traffic is there. The budget is going. But the results? Meh.


When Your Display Suite Does All the Work, Your Digital Funnel Suffers
You’ve poured money into the display suite. It’s beautifully styled, filled with custom joinery, mood lighting, scented candles—and a...


The Hidden Marketing Mistake That’s Slowing Off-the-Plan Sales
Most developers think slow sales come down to a soft market, low enquiry volume, or not enough ad spend. But what if the real problem...


The One Thing Missing From Your Project Website That’s Killing Enquiries
Most project websites look the part—but one simple fix could turn your traffic into real, qualified leads. Your renders are stunning. The...


Do You Own Your Database? Why Control Over Your Leads Matters
Success isn’t just about generating leads—it’s about owning and managing them effectively. Relying solely on third-party platforms or...


Why You Should Be Using Virtual Tours
Marketing a property development isn’t just about showcasing features—it’s about creating an experience. Virtual tours are transforming...


Why Sales Nurturing is Essential
Generating leads is just the beginning—nurturing them effectively is what turns interest into sales. A strong sales nurturing strategy...


How to Identify and Fix Bad Leads
Not all leads are created equal. If your sales team is spending too much time chasing unqualified buyers, it’s time to take a closer look...


Why We Stopped Using Hashtags and Links
For years, hashtags have been considered a must-have in social media marketing. They were the go-to tool for increasing discoverability...


Introducing Project Profile: A New Name, Same Commitment to Excellence
In 2010, we launched The Sweatshop Agency (TSA) to bring bold, creative marketing solutions to our clients. It was a time when...
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