The One Thing Missing From Your Project Website That’s Killing Enquiries

Most project websites look the part—but one simple fix could turn your traffic into real, qualified leads.

Your renders are stunning.

The branding is slick.

The floorplans are downloadable.

So... why aren’t the enquiries rolling in?

Most project websites are missing one simple thing: clear, buyer-focused messaging backed by proof. And it’s costing you leads—every single day.

Let’s break it down.

Looks Good ≠ Works Well

A beautiful site might win design awards, but buyers aren’t here to be impressed. They’re here to answer a problem:

• Can I afford this?

• Is this the right location for me?

• What’s the catch?

If your website doesn’t answer those questions in the first few seconds, they’ll bounce. No enquiry. No sale.

And yes, we’ve seen it happen. High traffic, low conversions. It’s painful—and preventable.

The Real Reason They’re Not Enquiring

Most developers fall into the same trap: talking about themselves.

“Luxury finishes.”

“Architecturally designed.”

“Register now.”

None of that tells a buyer what they’ll get, why they should act now, or whether they can trust you.

What’s missing is real, human messaging that speaks directly to the buyer. Plus the proof to back it up.

Fix It Fast: 7 Easy Wins for Your Website

Here’s exactly what to do—no fluff, no jargon.

1. Add a strong value prop above the fold

Not “Welcome to [Project Name]”

Try: “Be the first to access 2-bedroom apartments from $895k—only 4 available.”

2. Add proof—early and often

• Show how many homes are sold or remaining

• Drop in a quick testimonial from a buyer

• Logos of your builder, architect, or agent build instant trust

3. Install Hotjar (seriously, do it)

You’ll see what people actually do on your site.

Watch recordings, analyse scroll maps, see where they click and learn where they drop off.

It’s confronting—but game-changing.

4. Add live chat or a chatbot

Let buyers ask questions without calling.

Set it to pop up after 30 seconds or when they look like they’re leaving.

It’s the digital equivalent of saying, “Hey, need help?”

5. Fix your form

• Keep it short (name, email, phone, suburb = enough)

• Ditch “Submit”—try “Show me the floorplans” or “Get the info pack”

• Don’t ask for budget or timeline upfront—it’s too early

6. Drop in 2–3 FAQs on the homepage

Yes, on the homepage.

Answer things like: “When does construction start?”, “Can I use First Home Buyer support?”, “Is there a display suite?”

7. Retarget people who visited but didn’t enquire

They came, they browsed… and then life got in the way.

Use Meta and Google ads to bring them back.

Show new floorplans, price drops, or fresh incentives.

If your project site isn’t converting, it’s not about spending more—it’s about saying more of the right things, in the right way, at the right time. Make these simple changes, and you’ll stop losing leads you’ve already paid for.