In 2010, we launched The Sweatshop Agency (TSA) to bring bold, creative marketing solutions to our clients. It was a time when unconventional names embodied creativity and energy. Over the years, while we explored various industries, we found our true passion and expertise in the property sector.
Today, we’re proud to unveil our new name: Project Profile. This change is more than a rebrand; it’s a reflection of our refined focus and deep commitment to the property industry.
Why the Change?
From the outset, TSA supported the marketing of large-scale housing developments, helping clients bring ambitious projects to life. While we initially worked with a variety of industries, we naturally gravitated back to property—a space where we consistently delivered our best work. Specialising in property marketing across Australia became a clear decision. With this sharpened focus, our new name better reflects our core values and industry expertise.
What’s in a Name?
A meaningful name is essential for conveying expertise and purpose. ‘Project Profile’ is a term that resonates within the property industry. It encapsulates what we do: profiling projects with precision, creativity, and strategy to maximise their potential. For example, our campaigns have helped clients increase lead quantity / quality, boost sales engagement and sales outcomes for projects. This alignment strengthens our identity as a trusted partner in property marketing.
What’s Changing?
In short: just the name. Our commitment to delivering exceptional results remains steadfast. We continue to offer a full suite of property marketing services, including:
Strategic planning
Branding and placemaking
Digital marketing campaigns
Our clients know us for our dedication and expertise—qualities that remain unchanged. Explore our portfolio to see some of the impactful work we’ve done.
We’re excited about this next chapter and what it means for our clients. As Project Profile, we’re more focused than ever on driving success for property developers and marketers.
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