Automation That Works While You’re at the Beach

December rolls around, teams clock off, and inboxes go quiet. Buyers don’t.

People finally slow down, start thinking about next year, and browse property while they’re on the couch. If your project goes silent, you miss that early intent. Smart automation keeps your momentum going while everyone is on break.

Why Holidays Don’t Stop Buyer Behaviour

Many buyers only get space to think during the break.
Search activity for new homes, investment properties, and off the plan projects usually lifts from Christmas through mid January. Slow days give people time to compare locations, look through floor plans, and read brochures.

If your project isn’t visible or responsive, the enquiry goes to the developer who stayed present. That gap can cost you warm leads before January even starts.

The Core Automations Every Project Should Have Set Up

Smart Auto Responders That Feel Human

Set up confirmation emails that sound personal, not robotic.
Include:

* When the team will reply

* A link to your brochure

* Inspection details

* A friendly sign off from a real person

It reassures the buyer and holds their interest until your team returns.

Lead Routing That Doesn’t Stall

Make sure your CRM still assigns enquiries correctly.


Small teams can set up:

* Rotating notifications

* A temporary on-call contact

* Rules that reroute enquiries if the primary agent is offline

A stalled lead over Christmas often means a lost lead.

Pre Scheduled Social Posts

Keep your channels alive without anyone logging in.


Stick to posts that still feel relevant in mid January:

* Lifestyle and local area

* Construction updates

* Reminders about inspection availability

* Any January deadlines for incentives or pricing stages

It keeps the brand warm while your team is away.

Email Sequences for New Leads

Set up a short, automated nurture for anyone who enquires during the break.


Focus on:

* The project story

* Location strengths

* Floor plan highlights

* Finance info, such as borrowing capacity or FHOG guidance

These emails buy you time while also pushing the lead closer to inspection.

CRM Hygiene Before the Break

Do a quick clean of your database before logging off.
Fix tagging, remove duplicates, and update stages.


You’ll save hours in January and ensure your automations run cleanly.

Improving the Digital Journey While You’re Away

A smooth digital experience covers a lot of your holiday absence.


Check:

* Landing page speed and clarity

* Form notifications

* Meta pixel events

* GA4 tracking

* Brochure download links

* CTA buttons

One broken link can derail your entire holiday campaign.

Optional Extras for Teams That Are Already Set Up

If your foundations are solid, push it a little further:

* Dynamic creative tests for your ads

* Behaviour based segments in your CRM

* SMS reminders for January inspections

* Triggered emails when someone revisits the site or downloads a brochure again

These touches keep your project close to the buyer while you’re offline.

How to Set Everything Up in Under a Day

If you’re short on time, prioritise:

* Auto responders

* Lead routing

* Landing page checks

* A simple 3 to 4 email nurture

* A small batch of scheduled posts

* A quick CRM clean

You can cover the essentials in a few focused hours.

Are you ready?

A handful of automations now can protect your lead flow through Christmas and give you a head start when January lifts.

If you plan early, the quiet period becomes one of the most valuable windows of the year.