Noosa Civic

Noosa Civic is the beating heart of retail on the northern Sunshine Coast, welcoming over 3.3 million visits annually. Located in Noosa’s central business district, this well-loved shopping centre combines convenience and charm with a curated retail experience that reflects the region’s laid-back yet stylish lifestyle. Anchored by Big W, Woolworths, and more than 60 specialty retailers, Noosa Civic is a local icon—offering everything from essentials to indulgences, all wrapped in that signature Noosa ease.

Project Profile partnered with Noosa Civic to deliver strategic content marketing and digital campaigns that enhanced visibility, increased foot traffic, and deepened customer engagement. Through tailored collateral and on-brand social content, we helped create consistent, compelling touchpoints that resonated with both locals and tourists. Our sales support ensured the centre’s marketing efforts translated into real-world impact—driving visits, strengthening brand loyalty, and keeping Noosa Civic top of mind in a competitive retail landscape.