Gasworks Plaza

Gasworks Plaza is a vibrant retail and lifestyle destination located within Newstead Riverpark, just 3km from Brisbane’s CBD. As part of the area’s urban renewal, this mixed-use precinct blends modern convenience with city sophistication—anchored by a full-line Woolworths and complemented by over 30 specialty retailers, a gym, and medical centre. Known for its iconic gas ring and lively atmosphere, Gasworks Plaza serves everyone from local residents and office workers to weekend diners seeking riverside cafés and boutique shopping.

Project Profile worked with AMP Capital to deliver a comprehensive content and digital marketing strategy aimed at driving awareness, increasing revenue, and growing the customer database. Through targeted campaigns and strategic storytelling, we positioned Gasworks Plaza as more than just a shopping centre—it’s a go-to lifestyle hub that keeps locals engaged, inspired, and coming back for more.