King Street

King Street is a dynamic urban precinct at the heart of Brisbane’s Showgrounds Redevelopment, where culture, cuisine, and community come together. Just minutes from the CBD, this vibrant strip offers a curated mix of dining, retail, live entertainment, and public events—making it a go-to destination for foodies, creatives, and anyone chasing the city’s cultural pulse. With buzzing bars, artisan markets, and new experiences constantly popping up, King Street is a precinct that thrives on energy, diversity, and discovery.

Project Profile partnered with King Street to deliver strategic content marketing and digital campaigns that captured the precinct’s unique personality and growing momentum. By targeting audiences with tailored storytelling and consistent engagement, we helped position King Street as more than just a retail strip—it’s a cornerstone of Brisbane’s urban renewal and a regular destination for those seeking something a little unexpected, a little inspiring, and always memorable.