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Croft
Location
137 Melbourne St, South Brisbane QLD 4101
Project type
Residential tower
Services Provided
Branding, Online presence, Content marketing, Digital marketing, Sales support and Collateral
Croft is an exclusive collection of 64 luxury residences at 137 Melbourne Street, South Brisbane—thoughtfully designed to deliver refined city-fringe living with unmatched lifestyle appeal. Developed by Stockwell in collaboration with Hutchinson Builders, Croft is nestled between the Brisbane River, expansive parklands, and the vibrant cultural precinct that defines South Brisbane. With sweeping city views, lush surrounds, and cafés just moments away, it offers residents the rare opportunity to enjoy both serenity and connectivity in equal measure.
Project Profile delivered a full suite of branding and marketing services to support Croft’s market presence and sales success. From establishing a distinctive visual identity to creating a seamless online experience, we brought the development’s story to life through content marketing, digital campaigns, and tailored collateral. Our strategic sales support helped drive high-quality enquiries and elevate Croft as one of South Brisbane’s most prestigious lifestyle addresses.
